An Inspired Idea Online v Print Media

Tue 14 July 2015

Marketing is one of the major components of any good estate agency business and the key debate amongst most agencies is online marketing or print media.

Here at McCartneys we continue to support both media types to include the major website portals such as Rightmove and Onthemarket.com, both providing massive national and international coverage of all our properties. Our properties are also displayed on many other websites including our own which has become an established and prominent website and very popular for those searching for a new home in Powys, Herefordshire, Shropshire and Worcestershire.

Whilst the internet is extremely important for our business we recognise that not all buyers actively utilise online media and many still want to deal with real people, ask questions and let an agent help them find the perfect home. That’s why McCartneys continue to use local newspapers to advertise property sales and actively promote the use of an up to date database of buyers who want to move into our areas, something that an online agent does not do. When a property is made available to market our offices quickly distribute hard copy details to those who are looking to move quickly.

Our latest initiative to source more new buyers and widely advertise some of our existing housing stock is our impressive fully branded McCartneys newspaper, now in its second issue. This has been a great success; it is distributed through a range of supermarkets in our areas and via our own office network and so far has been extremely well received by sellers and buyers alike. If you would like to see your house in the next edition please contact your nearest branch now. A copy of the newspaper can also be viewed online by clicking the link below:

McCartneys Property News

Darren Thomas - Brecon Office (01874 610990)