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The Importance of a High Street Presence in Estate Agency

Fri 24 August 2018

I am so often asked how we differ from the online offering.

My response is such that for tech savvy individuals the online option is attractive. Cost is a huge factor for many people however more often than not we see people who have paid and are having to pay again for a ‘true’ high street agent. The incentive for the online agent is building stock and their brand presence, their fees are paid up front so you question where is their motivation following taking your money to sell for you? They have been paid and listed your property – now what?


Our marketing and advertising strategy ensures your property sits prominently everywhere it needs to, reaching both a local and national audience. Working with our local newspaper the Kidderminster Shuttle for over 60 years we have a strong relationship and our presence within the area remains dominant. Despite the fact that 90% of buyers are likely to stem from website browsing the demographics of our area enjoy their local paper and the property section especially.

The key for me is after the sale is agreed, having a team and wealth of expertise in keeping the sales together is imperative. The ability for a seller or buyer to walk into the branch and speak to someone for assistance.

As an agent who has been operating through Wyre Forest, Worcestershire and West Midlands for 170 years we have strong relationships with local firms who specialise in areas which may come up following a survey. We are able to provide the advice, help and assistance to ensure the sale moves along.

Our portfolio is diverse which means that our service extends far beyond selling and letting property we can provide so much more. We are able to undertake a range of architectural services including Residential, Agricultural, Commercial and Industrial to include: New design, conversions, extensions and alterations. We are also able to assist with Code for the sustainable homes and BREEAM design.

Our Survey & Planning department specialises in Planning applications & appeal and building regulations. Project management for project administration, specification and schedules of work.

Conducting House surveys, RICS Homebuyers reports and building surveys. Also undertaking Special surveying services including building and boundary disputes, dilapidations, party wall and expert witness.

Choosing the right agent is essential. Your agent should work for you to achieve the best possible price. For a comprehensive guide to choosing your agent visit the Which website and view the video prepared in conjunction with the National Association of Estate Agents or click on the link below:-

Zoe Herbert - Kidderminster Office (01562) 822244

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